Improving your search engine rankings in Google these days is a little more difficult than once upon a time – the reason being is that new algorithms have come out that has really turned the whole SEO game on its head! Still, it is by no means impossible, though a little more tricky then before. What you really need to focus on it quality one way incoming links from relevant theme related websites, whilst also focusing on boosting your social media type activity & also keeping away from spam-my type activity.
Still, it is obviously a good idea to read up as much as possible about the Google recent changes, such as the Panda, Penguin & even the little but quite potent Hummingbird update. Each one of these guys relates to a different aspect of your website & how it relates to certain metrics on the web. Be sure to improve your Google search engine rankings to drive more traffic to your website.Also, learn what Wiki has to say about these updates http://en.wikipedia.org/wiki/Google_Panda For example, the Panda update relates to poor quality content, poor user experience & so forth. The Penguin update is all about the quality of your links, not having too many of them, & making sure that they are of high quality & also potency also.
It is also interesting to note that other types of metrics such a page speed & java script issues – the cleaner your site is the better things will go for you. as user experience is becoming more & more relevant such as bounce rate, number of pages searched, time on site & so forth – these things are worth looking at perhaps even before you think about sourcing links from other websites & so forth.
In the past it really did not matter about the type of links one would use, the quality or even the quantity of links. Whereas today, these things matter a lot – more than you can perhaps even imagine! Anchor text percentage should be kept below 2% if you can help it for your money key words, especially if you have your terms within your domain name or if you over use this in either your H1 or title tags.
Still, this is not entirely a bad thing because it does provide the user with a more positive experience in the long run, whilst at the same time keeping spammy type sites from rising to high in the Google SERPS. But you know what, the biggest reason as to why Google has gone ahead & made all of these changes to their algorithm is the fact that everyone who has gone down in the search rankings now is forced to open up an adwrds account & begin spending money to get traffic. Did you know that this company makes close to 5 billion dollars each quarter with just this component of this is business! Quite disgusting really as the amount of tax they pay on this money is minimal – whereas the rest of us pay through the nose with taxation!
At the end of it all though, what you need to know is how to stay out of trouble with the major search engine & its new algorithms. It is amazing how easy it is to get in trouble when trying to rank – the more you try often can result in more & more problems.